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Whether you're missing your summer glow or want to keep that bronzed look going all year round, there are smarter ways to get it done without the mess. Forget about self-tanners that stain your clothes or linens! The b.tan Glow Your Own Way Clear Self Tan Gel is clear, easy to apply, and delivers a natural-looking tan you can apply to your face and body (no need for separate products). 

Plus, the color is long-lasting and fades naturally without that dreaded patchy peeling. Shoppers can’t get enough of this tanner, and if you're someone who loves a good glow but dreads the process, this is the game-changing product you need. 

With over 3,700 five-star Amazon reviews and a price tag of just $14.39, it's not only affordable but adored. Here's why this tanner stands out and keeps people coming back for more.

Choosing the perfect self-tanner can be tricky. If you're undecided, take a look at these reviews from shoppers who love this one.

b.tan Face & Body Clear Self Tan Gel Reviews

"Best self tanner ever! Obsessed with this product! It gives the most beautiful, natural tan that lasts about 4 days. I am super pale and it literally turns my skin golden brown. Does not rub off on clothing, or bedding."

"The clear gel was super easy to apply, not messy at all. It dried down quickly and developed into a nice golden glow with zero orange. It didn't transfer onto my clothes."

"LOVE! This product is easy to put on and doesn’t leave me streaky or orange! You can’t beat the price either!! 10/10."

"Best tanner around. Easy to use and great results."

"I love this stuff! It goes on clear, slowly develops to a subtle beautiful color. It looks so natural, not fake at all, and the scent is minimal. It’s so good, 3 of my friends immediately purchased it as well."

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.