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Velvet Nails Got a Trendy Update for 2025

12 hours ago 1

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I hate long nail appointments. I get restless when sitting for extended periods with nothing to do. (I can’t even scroll on my phone!) That’s why I have typically avoided nail art unless it was for a special occasion—that is, until I discovered velvet nails. Velvet nails mimic the fuzzy texture of your favorite holiday dress, but with an added touch of sparkle.

Velvet nails always come back during the holiday season, but this year, the look is making its rounds early. It’s easy to see why: "The effect is magical," says Hannah Lee, a nail artist in Atlanta. “The way the light plays off the magnet-activated texture gives them a depth that feels modern and refined.” It’s also easy to combine with other nail trends for a look that has a bit more impact.

Another reason this manicure’s popularity might be rising now is the impending recession. Even some of us Allure editors have found ourselves opting out of “tier-three” (intricate) nail art looks for financial reasons. An allover velvet manicure is usually classified as “tier one” (simple) at salons, even if the effect is as eye-catching as a tier-three look.

For context, in a major city like New York, detailed nail art can run you about $14 per nail, on top of the $150 price for a basic gel manicure with nail extensions. At Art Nail NYC, where I got my first allover velvet set, the mani was considerably more affordable (and less time-consuming) because it was classified as a simple design.

You’ll likely hear people call these cat-eye nails. They’re not wrong; the way we see it, though, all cat-eye nails are velvet, but not all velvet nails are cat-eye. The distinction is in how the shimmering magnetic particles are dispersed. The particles in cat-eye nails usually form a straight or diagonal line (mimicking the look of a cat’s eye), while the particles in velvet nails can be spread out uniformly or in patterns like hearts and swirls.

Swirl Velvet Nails

Courtesy of @sabletoothtiger

Close up of black and blue velvet manicure

Courtesy of @heygreatnails

The modern velvet manicure

According to Eunice Park, brand development and education director at Aprés Nail, velvet nails now look very different than those of the past. “When I was in nail school in 2015, the magnetic particles were a lot chunkier and were against a black base,” she explains, noting that the finished look was always dark. “You’d see black with emerald green or dark purple glitter.”

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