Adam Levine, the rockstar coach of The Voice, is back for Season 27, and he’s making sure his team stands out—not just with their talent but also with their style. This season, Levine is gifting his team members custom sweatshirts that encapsulate his edgy, rebellious vibe. But what makes these sweatshirts so special?

Here are more details.

Here’s what’s on the sweatshirts Adam Levine gave his Voice team members

Every season, The Voice coaches welcome their new team members with personalized gifts, and this year is no different. This time, Adam Levine is making a statement with his edgy sweatshirts.

The sweatshirts, which debuted in episode one, immediately caught viewers’ attention. The front features a scowling unicorn with a rainbow mane and a spiked choker, giving off a punk-rock aesthetic (via NBC Insider). 

On the back of the sweatshirts, Levine added a personal touch with the words “The Voice: Team Adam” alongside more unicorn sketches. All in all, tattoo-inspired graphics are scattered across the garment, reflecting Levine’s own love for body art and streetwear culture.

These hoodies come from Friendly Unicorn, a streetwear brand The Voice Judge has been associated with for years. He has been spotted wearing Friendly Unicorn apparel in various settings.

Levine’s return to The Voice after a five-year hiatus has been a major highlight of the season. He opened up about his return to the show in an interview with NBC Insider, saying, “The only way to sum it up is that just energetically…the opportunity came at the right moment and I was really ready. It didn’t involve too much deliberation or overthinking. I kind of just felt ready.”

In June 2024, Levine took to his Instagram to announce that he’s returning to the iconic reality TV show. “The OG is back in the building! I’M COMING BACK to #TheVoice next Spring 2025,” he wrote. “Can’t wait! V27 @nbcthevoice #TeamAdam.”