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We spend most of the summer trying to avoid getting a sunburn. However, faking the look with sunburnt blush is TikTok's latest favorite makeup trend, and we're not mad at it. While we would never endorse burning yourself on purpose, there is something about that flushed, sun-drenched look that's so pretty.
It's easy to see why the look is gaining popularity. It gives you cute and innocent vibes similar to "E-girl" blush and is so fresh and natural-looking. It's hard to trace the look's exact roots on TikTok — many videos reference a mix of Hailey Bieber's 2019 Pop magazine shoot and Iris Law's "Get Ready With Me" video from the same year — as the sunburnt look has been floating around for some time now, but it's certainly gained popularity over the past few months.
However, we're definitely seeing a shift toward more youthful flushes on the red carpet in real time — Beiber and Addison Rae are major fans of the look, and Bella Hadid sported some flushed cheeks at this year's Met Gala. Instead of a lifting placement high on the cheekbones, celebrities and their makeup artists are opting for a softer, more natural placement right on the apples of the cheeks, which gives more of a just-came-in-from-the-outdoors effect than a majorly sculpted look.