Jason Sean Weiss/BFA, Roger Kisby

CHAM celebrated its latest launch with a very Los Angeles party!

The brand gathered friends, fashion insiders and celebrities at the iconic Body Shop strip club in West Hollywood on Saturday night (October 3) to tease its new line of thongs.

Hosted by Christy Cham, the party brought out a star-studded crowd that included Alix Earle, Omar Apollo, Jasmine Tookes, Leon Thomas, Zack Bia, Taika Waititi, Paris Brosnan, Kelsey Merritt, Victoria Villarroel, Will Peltz, Eva De Dominici and more.

Guests spent the night dancing, drinking and celebrating the new undergarments collection before Kaytranada took over with a special DJ performance.

Also spotted at the event were Christy’s sister Kathrine Herzer, Jasmine Daniels, Alex Lee Aillon, Gab Waller, Roxy Bijan, Jasmine Hekmat, Lauren Perez, Tommy Clements, Darren Dzienciol, Waldo Fernandez, Lexi Sonnett, Jennifer Terry, Gal Tshneider, Alexander Edwards, Alexa Zingler, Matthew Zingler, Georgie Flores and Jared Eng.

The cheeky setting felt perfectly on theme for the launch, with CHAM using the famed West Hollywood strip club as the backdrop to introduce its newest intimates offering.

Throughout the evening, guests were also treated to birthday cake bites and ice cream sundaes catered by the upscale Star67 culinary service.

Scroll through the gallery for photos from CHAM’s undergarments launch party at the Body Shop…

Alex Lee Aillon, Paris Brosnan

Alexa Zingler, Matt Zingler

Alexander Edwards

Christy Cham

Gab Waller, Jared Eng, Alexandra Dodge

Jasmine Tookes

Jennifer Terry, Gal Tshneider

Joey Zauzig, Abigail Tanenbaum, Katherine Herzer

Lexi Sonnett, Jessica Lageyre Perez

Tammy Moayer, Sofia Jamora, Meika Woollard, Joanna Tobiasz

Tara Sowlaty Lehrer, Roxy Bijan

Will Peltz

The post Kaytranada Performs as Alix Earle, Omar Apollo & Jasmine Tookes Celebrate CHAM’s New Undergarments Line in L.A. appeared first on Just Jared - Celebrity News, Entertainment News & Photos.