Taylor Swift is bringing the nostalgia of the Lover era back with her new cardigan launch. The minimalist-style cardigan is Swift’s unique Valentine’s Day gift for Swifties. The cardigan has some adorably cute details, like the pink buttons, and fans are clearly obsessed.

Details of Taylor Swift’s $70 cardigan

Taylor Swift has a new cardigan for Lover-era fans, and the details of the new white and pink cardigan are love at first sight for Swifties. The white chunky knit, pink stripe cardigan features a “Taylor Swift” embroidered patch. The cardigan also has embroidered hearts and big heart-shaped buttons, making it Lover-era coded. It comes in multiple sizes ranging from XS/S to 3XL/4XL and is priced at $70.

As per Swift’s official store, the new Lover cardigan is a limited edition merch. So, it will only be available until January 26, 2025, at 11:59 a.m. ET. The site does not mention restocking, meaning fans must ‘swiftly’ get their hands on the new merch. The shipping of the new merch will begin on January 29.

Pink is definitely the official color of Valentine’s Day, so Swifties can check out other merchandise that match the theme. The “Cruel Summer” crooner has a pink crewneck 1989 merch currently available on the official store.

It retails for $64.89. Additionally, merch items from Swift’s latest album, The Tortured Poets Department, are also available on the website. It includes hoodies, crewneck sweaters, and jackets.

It has been almost a year since the pop superstar released a new album. After the heartwrenching melodies of The Torured Poets Department, fans are looking forward to listening to Swift’s new era. Most fans speculate her upcoming music might be inspired by her whirlwind romance with Travis Kelce.

As per the beau himself, the “So High School” singer is working on something new. During The Pat McAfee Show interview, Kelce was asked if his Grammy-winning lover is working on new music. To which the NFL star replied, “There might be a few. I don’t know. There might be a few.”

A source told US Weekly that Swift plans to release a new album and have another tour which could be on a smaller scale. The timeline for Swift’s next concert series could be 2026.