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Everything We Know About SZA’s Not Beauty Brand—See the Photos

1 year ago 70

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SZA has been teasing a beauty brand for awhile; she mentioned that her lip line would be out “very shortly” while prepping for the Super Bowl Halftime Show, and now we know exactly what she was talking about! Meet Not Beauty, the Grammy-winning musician's new trio of lip glosses—with more to come soon!

The first Not Beauty drop includes three lip glosses in shades Strawberry Jelly, In the Flesh, and Quartz. According to a press release from the brand, Not Beauty was born when SZA couldn't find the exact gloss she was looking for, so she set out to create her own. The glosses are cruelty free and vegan, with a non-sticky formula and long-lasting, glossy finish that leaves lips looking hydrated and plump.

Not Beauty

“Not Beauty wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,” SZA said in a statement. “There was nothing that existed that did that for me and also made me feel moisturized. I don't know much about much, but I know a lot about lips, and I feel like Not Beauty is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It's really well made. It’s awesome.” The line will eventually expand to include more lip products, including stains, liners, and creams inspired by SZA's “infamous layered lip combinations.”

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