Olay is a classic—understandably. Oil of Olay is so iconic that it’s cataloged in the Smithsonian. Then, in the ’90s, Olay entered the body-care chat with an iconic bar of soap. And now, more than 30 years after that, the best Olay body-care products have moved beyond the basics, turning the everyday shower into another opportunity to sneak a little skin care into your routine. Along the way came creamier body washes, more nourishing lotions, and silky body oils that are anything but greasy.

These days, Olay’s body-care ingredient lists read a lot like those on your favorite face serums. Niacinamide, hyaluronic acid, peptides, vitamin C, and bakuchiol have all made their way below the neck, showing up in everything from moisture-packed body washes to formulas that exfoliate rough, bumpy skin and lotions that target dark spots. Ahead, the Olay body products that bring skin-care benefits to every inch, at prices that make stocking up refreshingly doable.

Our Top Olay Body Products

• Clean Start: Olay Super Serum Body Wash for Normal Skin, $14
• Even Better: Olay Dark Spot Correcting Body Lotion, $13
• Firm Believer: Olay Repair Firming Serum Body Lotion, $13
• Glow Getter: Olay Super Body Oil, $15

Clean Start: Olay Super Serum Body Wash for Normal Skin

Why it's worth it: What’s the point of packing a body wash with fancy skin-care ingredients if they’re just going to rinse straight down the drain? Olay had the same question when developing its Super Serum Body Wash for Normal Skin, inspired by the brand’s facial Super Serum. To translate those serum-like benefits into a rinse-off formula, the brand created a special delivery system that separates the cleansing and serum portions of the formula. Add water, and the cleanser lathers away grime while the serum ingredients cling to the skin instead of washing away immediately.

Salicylic acid whisks away dead surface cells for smoother-feeling skin, while niacinamide reinforces the skin barrier and improves the look of uneven tone. A signaling peptide (palmitoyl pentapeptide-4) is commonly used in firming formulas for its collagen-supporting benefits, while vitamins C and E bring antioxidant protection to the mix. And there’s plenty of moisture to balance it all out: Glycerin draws in water, while petrolatum, shea butter, and mineral oil seal it in, “making dry skin vanish after just a few uses,” says Debra Jaliman, MD, a board-certified dermatologist based in New York City.

Even Better: Olay Dark Spot Correcting Body Lotion

Why it's worth it: Dark spots don’t stop at your jawline, whether you’re dealing with lingering marks from body breakouts, bug bites, or post-inflammatory hyperpigmentation from the occasional ingrown hair. Olay’s Dark Spot Correcting Body Lotion turns your everyday moisturizing step into a skin tone-evening treatment, with niacinamide to fade the look of discoloration while strengthening the skin barrier. Lactic acid, a gentle alpha hydroxy acid, exfoliates away dull surface cells to gradually reveal smoother, more even-looking skin, while 3-O-ethyl ascorbic acid, a vitamin C derivative, adds another brightening boost. And because it’s a body lotion, after all, hydration isn’t an afterthought: Glycerin draws water into skin, panthenol hydrates and soothes, and dimethicone and fatty alcohols soften skin and lock in moisture.

Firm Believer: Olay Collagen Repair Firming Serum Body Lotion

Why it's worth it: Real talk: Slathering on topical collagen won’t replace the collagen your skin naturally loses over time. Because collagen molecules are too big to travel deep into the skin, they mostly work at the surface, where they hydrate and temporarily plump skin for a smoother, bouncier look. Rather than literally tightening skin, Olay’s Firming Body Lotion gets much of its firming effect from that hydration boost: Plumper, better-moisturized skin naturally looks more supple and less crepey. It also features glycerin that draws water into the skin, while petrolatum and a blend of fatty acids and emollients keep it there. Panthenol adds another dose of soothing hydration, and niacinamide helps strengthen the moisture barrier while improving the look of uneven tone. According to our tester, the lotion is surprisingly lightweight, melting into the skin without the greasy film you might usually expect from a formula containing petrolatum.

Moisture on Tap: Olay Intensely Hydrating Hyaluronic Serum Complex Body Wash

Why it's worth it: When the goal of your shower is moisture, moisture, and more moisture, Olay’s Intensely Hydrating Body Wash goes all in. Its Hyaluronic Serum Complex pairs two classic humectants—hyaluronic acid and glycerin, which attract and hold onto water in the upper layers of skin—with niacinamide to strengthen the moisture barrier and lipids that slow water loss. Despite the rich, satisfying lather, these ingredients balance cleansing with plenty of hydration, helping skin feel soft and comfortable even after you’ve toweled off.

Glow Getter: Olay Super Body Oil

Why it's worth it: If body lotion alone isn’t quite delivering your glow goals—or you simply love the silky sheen of a body oil—Olay’s Super Body Oil dials up moisture and radiance in one glossy step. The formula starts with safflower, castor, and jojoba oils, plus lightweight squalane, which work together to soften dry skin and seal in moisture. But it’s more than a basic body oil: It also touts bakuchiol, “a gentle, plant-derived alternative to retinol that helps boost cell turnover and support collagen production,” Nazanin Saedi, MD, a board-certified dermatologist based in East Norriton, Pennsylvania, previously told Allure. There’s also a duo of peptides to improve the look of firmness over time, while vitamin E adds another dose of antioxidant protection and conditioning. Use it on its own or layer it over body lotion to lock in even more moisture and leave skin looking luminous. And if you like your body care to double as fragrance, notes of pistachio cream, vanilla, and caramel drizzle give it a sweet, warm finish.

Coming Up Roses: Olay Fresh Radiance Body Wash in Rosewater + Sweet Nectar

Why it's worth it: If you’re treating yourself to an everything shower, you might as well make the body-wash step feel a little indulgent. Olay’s Fresh Radiance Body Wash in Rosewater + Sweet Nectar brings the spa vibes with a creamy lather and sweet, floral scent inspired by its namesake notes. Meanwhile, the formula gets its skin-care benefits from brightening niacinamide (vitamin B3), plus panthenol that helps hydrate and soften. Gentle sulfates create a lush lather that washes away sweat, oil, and grime while helping skin stay soft and comfortable.

Smooth Things Over: Olay Super Serum Body Wash for Rough & Bumpy Skin

Why it's worth it: If smoothing rough patches and stubborn bumps (hello, keratosis pilaris) is high on your body-care agenda, Olay’s Super Serum Body Wash for Rough & Bumpy Skin brings exfoliation straight into the shower. While the Normal Skin version relies on salicylic acid alone, this formula pairs the oil-soluble BHA with glycolic acid, an alpha hydroxy acid that works at the skin’s surface to loosen dead cells and address uneven texture. You’ll still find the same serum-inspired ingredients—including niacinamide, palmitoyl pentapeptide-4, and antioxidant vitamins C and E—along with glycerin to replenish moisture and keep skin feeling comfortable as you exfoliate.

Give your body the TLC it deserves:

• 6 Best Exfoliating Body Washes for Smoother Skin Below the Neck
• 9 Best Body Shimmer Oils for an Instant, Lit-From-Within Glow
• 6 Best Body Oils to Leave You Glistening, But Never Greasy

Now, watch our favorite celebs get ready in just 10 minutes—and steal some beauty inspo along the way:

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